AI Game Finder

Led the launch of Hasbro’s first AI-powered product discovery platform, Game Finder. The site was designed to help players find the right game based on play style, group size, mood, and occasion. AI enabled a level of nuance and adaptability that static decision trees couldn’t, allowing recommendations to reflect the complexity of real-world play preferences rather than fixed rules.

Positioned Game Finder not just as a consumer utility, but as a strategic first-party data engine capturing intent, language, and behavioral signals to inform marketing decisions and portfolio strategy.

Executed as a fast, test-and-learn initiative, the platform delivered above-average engagement and click-through rates while establishing a new pipeline for insight-led decision-making across Hasbro’s games portfolio.