Sage Cosmetics

Partnered with the founder of Japanese brand, Sage Cosmetics to define the brand’s next stage of growth following early product and distribution success. Profiled the core consumer, refined brand positioning and messaging, and built a practical expansion framework designed to scale beyond Japan to the U.S. market.

Delivered a foundational strategy spanning brand identity, budget prioritization, social strategy, and distribution planning to create a roadmap from boutique to international brand.