CLARIFY THE STRATEGY. BUILD THE STORY.
Helping Brands Move with Confidence.
Most growth challenges don't sit cleanly inside any one function. They live at the intersection of product, brand, and commercial decisions.
I partner with leadership teams to look across functions, frame the critical challenge, and build the strategy and story that gets the organization moving in the same direction.
Services
The Clarity Run
A focused engagement for brands at a critical growth moment. I work with your team to dig into your insights, identify the solvable challenge, and build the strategy. 3-week immersive sprint with report output and flexibility to add scope.
Go-to-Market Strategy
For new products, new markets, and new IP. A complete GTM framework—positioning, audience, channel logic, and launch narrative.
Pitch & Business Case
Whether you’re pitching a board, an investor, or your own leadership team, I’ll build the strategic story that hooks the room
Brand & Positioning
For brands that need to find, or reclaim, a clear direction. Positioning, messaging, and the strategic foundation that makes everything after more effective.
Relevant Work
Before Harli, I spent 15+ years inside a Fortune 500 company, solving major engineering, product and marketing challenges. I shipped the fastest-to-market game launch in Hasbro's history, repositioned Monopoly in an award-winning global campaign, and built the company's first AI-powered product discovery platform. Different challenges, same job: identify the core question, build the strategy, get the organization moving behind it.
I'm now based in Tokyo, working with brands building globally and locally from one of the world's most demanding consumer markets. Recent work includes delivering a growth strategy for Sage Cosmetics, and co-founding Polynow, an interpreter marketplace launching in Japan in 2026, where I'm CMO.
Selected case studies below.
About
Hi! 👋 I'm Keeley.
I'm a strategist by trade and a generalist by design.
I started my career in engineering, moved to product marketing, and landed in brand and marketing leadership. It's a path that taught me that every stakeholder sees a challenge differently, and that the best strategy is usually the one that holds up across perspectives.
What I love about this work is the chance to connect brands with people in ways that feel genuine, unexpected, and fun. If I can help your business achieve this via project-based or ongoing support, please reach out!
I moved to Japan with my family in late 2024, and Harli is the practice I built around that next chapter. I'm based here with my husband and two daughters, studying Japanese, and heading to the mountains to snowboard whenever I can.