CHANGE THE PROBLEM.
CHANGE WHAT'S POSSIBLE.
Clarity that makes the ambitious idea the practical one.
Because strategies only move people when everyone knows what they're solving for.
Most growth challenges don't sit cleanly inside any one function. They live where product, brand and commercial decisions meet. This intersection is where I work.
I spent fifteen years leading brand and product inside a Fortune 500, where repositioning Monopoly meant changing how the organization briefed, measured and collaborated before the creative work could exist. And successfully launching a new collectible line meant rethinking who the audience could be.
Now, as co-founder and CMO of a startup in Japan, I make the product, brand and commercial calls, often in the same day.
I partner with teams to sharpen the problem worth solving, build the story that carries the solution, and get people energized.
Selected Work
 Polynow Marketplace App100+ clients & 30+ interpreters in first 90 days |  Brand Repositioning+10% brand affinity, +6% brand perception, Jay Chiat Gold 2024 |  New Brand Launch$15M Top New Brand in collectibles. |
|---|---|---|
 Brand StrategyToy to brand transformation built on content strategy. 1B+ organic views in first two seasons. |  Portfolio GTM StrategyRepeatable growth framework for 20+ new game launches annually |
About
Keeley Tobin - Global Strategy Consultant
Before Harli I spent 15 years inside a Fortune 500, solving engineering, product and marketing challenges at global scale. I shipped the fastest-to-market game launch in Hasbro's history, repositioned the Monopoly brand in an award-winning global campaign, and built the company's first AI-powered product discovery platform.
I've been the engineer who had to build it and the marketer who had to sell it. That range taught me that every stakeholder sees a challenge differently, and that the only strategy worth writing is one that survives all of them. It's why the work I take on runs all the way through to the result.
I've developed a global mindset from multiple angles. An early engineering assignment in Hong Kong showed me how much of a brand's promise gets decided on a factory floor. Leading global campaigns showed me that a strategy written in one market doesn't travel until the teams running it elsewhere have helped shape it. And moving to Japan showed me how nuanced market differences can be. Pace, what earns trust, how people connect to the things they love: none of it is universal.
I moved to Yokohama with my family in late 2024, and in 2026 co-founded Polynow, a two-sided interpreter marketplace where I'm CMO.
What I love about this work is connecting brands with people in ways that feel genuine, unexpected and fun. Outside of work, I'm raising two daughters with my husband, studying Japanese, and in the mountains snowboarding whenever I can.
If you're weighing a growth decision and the answer isn't obvious yet, that's a great time to talk.